Nonprofit Shopify Store & Conversion System — a launch-ready store with donation infrastructure

The challenge

The challenge was scope and timeline: a hard launch date, two active milestones, three interconnected web properties, and conversion infrastructure — timed pop-ups, cart logic, checkout fallbacks — that all had to work together from day one. The affiliated initiatives also needed an interim presence to build audience before their full sites went live.

Business challenges

• Hit a hard launch date across three properties
• Balance e-commerce conversion with donation flows
• Build a pre-launch audience for the affiliated initiatives
• Keep two fulfillment paths clean behind one storefront

Technical challenges

• Coordinate timed pop-ups and a two-stage cart recovery
• Add a checkout donation block and round-up without breaking checkout
• Route orders to the correct fulfillment path automatically
• Stand up interim email-capture pages for the affiliated sites

Our solution

Built entirely within Shopify — native apps for pop-up logic, discount stacking, and checkout customization, print-on-demand fulfillment, and a checkout-extensibility donation layer — with all three web properties sharing a coordinated design language and email-capture infrastructure.

Core features delivered

• Timed pop-up systemSign-up pop-ups calibrated to engagement depth — earlier on the homepage, later on shopping pages — catching visitors before they leave without disrupting the browse.
• Cart & checkout recoveryA cart pop-up triggers for visitors with items who haven't checked out, and a fallback fires at checkout — a two-stage recovery for abandoned intent.
• Discount code infrastructureStackable pre-launch codes each serve a distinct audience segment and launch objective.
• Help Fund donation blockA checkout donation selector plus a round-up-to-the-nearest-dollar option turns each transaction into a chance to fund the initiatives.
• Dual fulfillment routingProduct-level logic routes orders to print-on-demand or handmade fulfillment — clean backend, no customer-facing complexity.
• Interim affiliate pagesUnder-construction pages with email capture and a discount incentive build the audience before the full sites go live.